Meet Mashti

Putting the Human Back in Modern Human

In a world moving faster than it feels, where everything is optimized for speed, scale, and sameness, something essential is fading away — the warmth of human connection. We started Mashtee because we felt that absence. We wanted to put back the human in modern human.

At the heart of this mission lies the rich, soul-stirring essence of Persian culture — a culture built not just on aesthetics, but on kindness, care, color, and poetry. And yet, what do most people hear about when Persia is mentioned? Taarof, tahdig, Persian cats, Persian carpets. A few charming clichés. But beyond these surface elements lies a civilization that has sung for centuries in poems, whispered through miniatures, danced in colors, and endured with resilience.

Persian culture is too often misunderstood or, worse, reduced. We believe it deserves to be seen, felt, and celebrated for what it truly is: a deep, diverse, and dynamic heritage — not frozen in time, but living and breathing.

Mashtee is a bridge. Not a business.

Our mission is to create a portal — from the winding alleys of Tehran, the poetic gardens of Shiraz, the spiritual courtyards of Mashhad, the ancient mud walls of Yazd, to the vibrant corners of Zabol, Tabriz, Sanandaj, Ahvaz, Khorramabad, Rasht, and beyond. Every town, every village, every local artist — each holds a piece of a mosaic that we’re losing to the silence of underrepresentation.

Too many artists in Iran are creating in isolation, unheard and unseen. Their stories don’t reach the world, not because they lack talent, but because the systems that connect us don’t include them. We aim to change that. Mashtee is the vessel through which local Iranian artistry travels across borders. Art should not only survive; it should evolve. And to evolve, it must be shared, loved, and worn.

That’s why fashion is our medium — not because it’s trendy, but because it’s intimate and powerful. When you wear Mashtee, you don’t just put on clothes. You put on a story. A voice. A legacy. Each design carries a message: ancestral, raw, soulful, but reimagined through a modern lens.

It’s cotton fused with culture — soft yet bold, ancient yet urgent. It doesn’t blend in. It stands out. It whispers poetry in rooms of noise. It makes you feel something: a little sexier, a little braver, and a lot more human.

This is not just a shop. It’s a rebellion against indifference. It’s a quiet revolution wrapped in color, sewn with meaning, and stitched with the hope that maybe — just maybe — we can reclaim some humanity in the process.

Mashtee is how we remember who we are. Together.